Magnesium is the fourth most abundant mineral in the body. It has been recognized as a cofactor for more than 300 enzymatic reactions. Based on many studies 60-80% our human population is magnesium deficient. As a viable alternative to oral supplementation, topical (transdermal) application could help to address the wide spread magnesium deficiency. Since 2010, the ?SIMAGNESIUM skincare products use the world purest magnesium chloride brine from the 250 million years of Zechstein Seabed. Its product portfolio includes Magnesium Oils, Gel, different kind of Body Lotions and Body Butters, plus scented and unscented bath flakes to address this issue.